How to Start a Referral Network

#1 — BE SURE your name, address, phone appear on the back of “The Chiropractic Answer Book.”

TO START YOUR REFERRAL NETWORK, give “The Chiropractic Answer Book” to the following people and anyone else you know or meet.
THE MORE THE BETTER!

Your friends

Your brothers and sisters

Your mother and father

Your aunts and uncles

Your cousins

Your in-laws

Your mechanic

Your hairdresser or barber

Your dentist, dental assistants

Your accountant

Your attorney

Your dry cleaner

Your manicurist

Your favorite restaurant server

Your mail, UPS, FedEx person

Anyone else you can think of

#2 — GIVE “THE BOOK” TO CURRENT PATIENTS.

#3 — GIVE “THE BOOK” TO EACH NEW PATIENT.

#4 — GIVE “THE BOOK” TO AT LEAST ONE OTHER PERSON EACH DAY. Always carry several copies in your car so you can give one to everyone you know and everyone you meet. Right away this starts a referral network of folks who know who you are, where you are, and how you get sick people well.

#5 — ENCOURAGE PEOPLE TO “read this book and pass it on.” SAY THIS: “As a chiropractor, I’m committed to letting more folks learn about the healing properties of chiropractic. Please read this book, then PASS IT ON to a friend. I’ll be happy to give you another book.”

#6 — MAKE A LIST of everyone you can think of and give them a book. Don’t leave anyone out. You never know who is desperate for complementary health care or knows someone who is. In this way, more and more people needing chiropractic care will find you and refer their friends.

THAT’S WHAT A NETWORK IS ALL ABOUT!

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	TO GROW YOUR CHIROPRACTIC PRACTICE :: TURN DOUBTERS INTO NEW PATIENTS YOUR OWN REFERRAL NETWORK :: HOW TO CONDUCT A GROUP LECTURE YOUR OWN NEWSPAPER COLUMN (c) JDT 2007